BORN Naturals is a Canada-based wellness brand known for its commitment to natural, chemical-free care for hair, skin, and overall wellness. Their product range includes shampoos, conditioners, castor oils, and a variety of supportive accessories—all crafted to deliver salon-quality results without the use of harsh chemicals. With a growing reputation among those seeking gentle yet effective self-care solutions, BORN Naturals stands out for its clean formulations and results-driven approach.
Despite having a strong product line and loyal customer base, BORN Naturals struggled to reach a wider audience and expand its customer network. Their existing Meta ad campaigns weren’t delivering the desired results, largely due to under-optimized targeting and strategy gaps.
With our experience working with North American brands, we revamped BORN Naturals’ Meta ad strategy, identifying key segments, optimizing creatives and budgets, and leveraging advanced targeting to launch impactful campaigns for the U.S. and Canadian markets.
The revamped strategy led to greater reach, stronger engagement, and increased website traffic and conversions. Our understanding of international audiences helped BORN Naturals grow beyond its base and tap into a wider, more profitable customer segment.
