Fellaride is a forward-thinking mobility platform aiming to simplify urban transportation through seamless ride-hailing experiences. Our engagement focused on crafting a clean, intuitive, and future-ready UI/UX design tailored to the needs of modern users. Spanning across 2025, the project emphasized user-centric navigation, smart interface interactions, and a consistent visual language that aligns with Fellaride’s innovative brand identity. From wireframes to high-fidelity prototypes, every element was designed to enhance usability, promote trust, and deliver a smooth digital experience across devices.
Our iconography combines clean, modern lines with Urbanist typography for clarity and consistency, while Square Peg adds a friendly touch – ensuring scalable, legible visuals across mobile, web, and print platforms.
We designed a sleek, car-inspired logo for FellaRide – blending mobility with modernity. The design features clean typography and a car form, symbolizing movement, trust, and the future of shared travel.
The color palette reflects FellaRide’s core values – Green as the primary color conveys eco-friendliness and reliability, Blue supports trust and connectivity, while Orange injects energy and vibrance to highlight key interactions and features.
Crafted the complete brand foundation for FellaRide - delivering a modern website, logo design, and setting up their social media presence with curated content to kickstart digital engagement.
